
Challenges
Short dwell times meant the brand had to build an emotional connection almost instantly.
Constant door traffic caused scent to dissipate quickly at the entrance.
The fragrance had to match the brand DNA and be scalable to stores worldwide.
The Amber Aroma Solution
A brand perfumery workshop co-created the signature scent.
Zoned deployment across windows, fitting rooms and cashier areas layers the brand narrative.
A consistent fragrance formula and equipment standard was documented for rollout.
Results
2.3×
Brand recall
+25%
Customer dwell time
98%
Brand satisfaction
Book a complimentary site assessment with the Amber Aroma team and receive a bespoke sensory strategy proposal.
Create your signature scent